Business Fundamentals & Marketing

Program Description

Business fundamentals is prerequisite to all pathways in the business management and administration, marketing, and finance clusters. Courses in business fundamentals provide instruction in basic business skills and knowledge related to economic fundamentals, management, communications, finance, human relations, career development, ethics, and business etiquette.

The marketing pathway focuses on the general process and techniques of direct wholesale and retail buying and selling operations and introduces individuals to related careers. Marketing courses include instruction in the principles of entrepreneurial economics, basic sales skills, the distribution channels for goods and services, and supervised practical application experiences.

What should I expect in this program?

First-year students should expect to gain an understanding of proper business etiquette and ethical business practices and discussion making techniques that are conducive to career development. During the year, students will explore various types of careers in business. Also, students will explore strategies that will help them successfully manage their finances and identify significant investment opportunities.  Most students will begin to consider entrepreneur ventures. Second-year students should expect to gain an understanding of marketing concepts.  Assignments include oral presentations, PowerPoint presentations, effective business letter writing skills, developing a resume, cover letters, business portfolio, etc.  Students will work with computers to enhance their ability to create, write, and design brochures using Microsoft Office technology.  Students will have personal encounters with bankers, small business owners, etc. Also, we will visit law firms, factory jobs, and other CTE programs. Community services opportunities are available through opportunities to work with residents at the Heritage House, volunteer opportunities through the Outlet Mall of Vicksburg, etc.  Self-motivated students with a desire to own or operate their own business or lead an established company would enjoy this class. 

 

Student Organization:  FBLA dues- $15 

Uniform: Students should have business attire readily available for special presentations, competitions, and field trips.    

State Assessment: MS-CPAS2